The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Three Types of Goals and KPIs Needed for Social Media Analytics
These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.