Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
Blocking E.U. Residents is Not the Solution to GDPR Headaches
Some sites have blocked E.U. residents rather than figure out a way to comply with the General Data Privacy Regulation. This article explains why that’s the wrong approach to GDPR headaches
Protecting your podcast: Finding and using pod-safe music
Did you know your podcast music can result in a lawsuit? Pay attention to these vital tips for protecting your podcast from attorney Kerry Gorgone.
Loyalty Programs Might Cost Your Business More Than You Bargained For
Attorney Kerry O’Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Trade Libel: If you can’t say something nice, make sure you have proof
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
How to Use Native Advertising Without Getting Fined by the FTC
Attorney Kerry O’Shea Gorgone discusses a strategy on How to Use Native Advertising Without Getting Fined by the FTC
Whose Likeness is it Anyway? Event Photos and You
by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of conferences. From the keynote speaker to panel discussions and networking receptions, the photographer’s job is to document the event, without disrupting it. You might not […]