Start Your Marketing Strategy Revamp With These 11 Questions

marketing-strategy-revamp

By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how successful your year was — a little reflection and some tweaks will set you up for another showcase year. Here are the 11 areas I […]

Where are all the social networks?

Sub-niche-marketer

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

Discovering your true point of differentiation

Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.