Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Marketing success means being invited to the island
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
In praise of marketing rebellions
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
Discovering your true point of differentiation
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.
Four reasons most marketing departments are stuck in 2010
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
Three words that guide all content marketing strategy today
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
Five steps toward using Hero Content to create an epic brand journey
Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.