As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
These seven factors make the difference between social media strategy success and failure.
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
If a grocery chain built a business based on trust, can’t your marketing communications department?
Many companies are facing the same five hurdles to social media success. What do you do about it?
Is creativity the key to successful marketing? No, I think you just need to stick to the facts!
Business success is built on empathy. Are we losing this ability?
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