Why B2B’s MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]
Posts Tagged ‘marketing strategy’
Are you big enough to have a brand?
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It […]
What to do when customers are pounding you
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]
The writing's on the wall: An interview with Sharpie's Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
Your website is not a strategy
Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]
For a moment, Barbie was a hooker
A funny story about Barbie
Can social media be successful in B2B?
Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let […]
Who is the company voice on social media?
Should everybody be tweeting? Who owns the company voice on social media?
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