Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The next generation of bloggers is here. And they are computers
Computers are writing rap songs, poetry and news stories. What is the impact of writing bots on business and marketing?
Two technologies that will disrupt marketing strategy
Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion