How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
The seven traits of an effective digital enterprise
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into a full digital enterprise.
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.