The critical distinction between Human versus Humane marketing
In this episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey discuss the foundational role of relationships in business and successful marketing. They make a distinction between human marketing and humane marketing.
My fatal flaw: I’m allergic to networking
I’m terrible at networking and there probably isn’t any hope for me.
How to be business cool while networking at a social event
Networking at a social event may seem daunting but here are some tips to help you stay cool.
3 Reasons I’m choosing people over algorithms
As a professional writer, algorithms have hurt the author’s career while relationships have saved it.
Three ideas to end the social media poison
The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.
3 Unusual networking lessons I’ve learned from improv
Mars Dorian provides some wild networking lessons from his improv classes
Three huge ideas to build your networking momentum
Business is built on relationships and relationships are built from networking. How to build your networking momentum!
Adventures in Analogia: How to Find Customers in the Offline World
Mars Dorian’s advice on how to find customers in the “real” world.