The key to social media success rests with HR?

The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.
Social media and leadership: 7 ways the world is changing
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
7 ways to get employees to adopt your enterprise social media initiative

If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.
3 Life lessons that led to social media success

Sometimes life’s hard lessons pave the way for unexpected new success, even in the field of social media marketing.