The curse of authenticity
It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?
Posts Tagged ‘personal brand building’
The busy blogger’s kryptonite
Writing for other sites is a great opportunity but also dilutes the quality of the content for your own site. In fact, this might be blogger’s kryptonite!
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