The busy blogger’s kryptonite


By Mark Schaefer

When I was starting out on my social media journey, I blogged a lot.

I blogged for {grow} of course.

I blogged for clients.

I did guest posts.

I wrote for the Rutgers University blog.

I did posts to help out friends.

Some days, it was not unusual for me to crank out 4-5 blog posts on top of teaching, consulting and speaking.

And here’s what I learned. Every single non-{grow} post I wrote sapped strength from MY blog.

To me, posts on other blogs became my kryptonite. Every word I wrote for something else made {grow} a little weaker. It diluted my effort to build my own brand.

Guest posting is a very popular way to get noticed and attract an audience. Honestly, I don’t know how much it really worked for me. I don’t have any data of course, but it seems like things started to happen for me when I finally shed all these other projects and put everything I had into my own content and community.

What is your experience? Is guest posting a viable strategy to gain attention or a blogger’s kryptonite?

SXSW 2016 3Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

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