Faking your way to thought leadership
When AI can help you fake thought leadership, the challenge to break through requires more human effort.
A contrarian view to work life balance
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.
Three Ways Human Marketers Survive When AI Comes for Their Job
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
Why the Age of Influencer Marketing is Just Beginning
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
Exploring the personal branding pivot
Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.
The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Sometimes, marketing comes down to a personal decision
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Your personal brand is not about you (surprise!)
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
How do you measure thought leadership?
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.