personal branding Tag Archives - Page 2 of 13 - Schaefer Marketing Solutions: We Help Businesses {grow}

Personal Brand Versus Corporate Brand: Which is More Effective?

A surprising debate over the relative value of the personal brand versus corporate brand

Experiencing marketing career burnout? Read this.

It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

How to Become a Genius

One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.

So … I asked him and his answer was surprisingly simple.

5 Lessons from teaching personal branding classes for five years

Standing out in the world is hard, but lessons from many years of personal branding classes can help you cut through the noise.

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

Three marketing lessons from America’s greatest writer

I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my […]

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

Five pitfalls of personal branding: When becoming known doesn’t work

Personal branding is critical to individual relevance and corporate marketing success. But there are five pitfalls that can get in the way, even if you’re working hard on the effort!