P&G is ignoring consumers, and it will lose
Ignoring consumers is never a good idea. They will rebel, and they will win.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
No. Not every company needs to take a brand political stand.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
Do targeted Facebook ads work as well as we think?
Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.