The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
The business case for cheating your way to social media superstardom
There is one business situation that might benefit from cheating. An evaluation.
The do’s and don’ts of influence marketing with C.C. Chapman
The always-interesting C.C. Chapman talks about being on the receiving end of influence marketing and how brands can do it better