The truth about marketing, persuasion, and sales

Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Three steps to put a parasocial relationship to work for your business

A parasocial relationship is powerful and emotional. How do you apply the idea to your business?
This one question can help deliver clarity in unsettled times

Resolve this one question to find clarity in unsettled times
Half of Marketers Are Happy: Here’s How to Join the Happy Half

Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.
You Don’t Have Weaknesses, Just Overdone Strengths

A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
One million words later, I still fear publishing
By Mars Dorian, {grow} Contributing Columnist He said, “At some point in your life, you have to ask yourself: are you a doer, or are you a talker? Because nothing is cheaper than talk, and nothing more priceless than action.” It’s the beginning of a novel I’ve written, the ninth so far. I started writing […]
Five ways to avoid the personal online ghetto
What is your content consumption/creation balance? It might be the key to your online success.