One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
I’ve received several variations of this question in this tumultuous time. So it’s probably on a lot of minds. Here’s my view of selling in this coronavirus environment. First, let […]
Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
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