Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
Marketing opportunities in the biggest disruption of our time
This crisis may not seem like a time of marketing opportunities, but re-frame the disruption and it be a world of possibility.
Take Your Spammy Seven-Figure Business Plan And Shove It
Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.
Content marketing is not enough — The fulfillment gap
Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using the adjective interesting]. Despite the fact that we live in this hyper-service economy, this FAIL made pause and realize how far we have to go […]