The Secret to Getting Exactly What You Want (In Business)
Though you can’t “easy button” your way to getting exactly what you want in business, using these three themes can definitely increase your odds.
Four actual, non-spammy strategies for Pokémon GO and local businesses
How smart local businesses can benefit from the Pokémon GO craze without opening themselves up to liability. Pokemon Go and local businesses success.
The most powerful advice I ever received for my business, and my blog
The most powerful advice I ever received came down to one important sentence from a remarkable teacher.
Building meaningful business connections through social media
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going to dive into each element to build a strategy for YOUR social media success! Today we start with CONNECTIONS. Think of the social media landscape […]
Your social media ROI shock treatment
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your mind. I’ll have to make some broad assumptions because every company is different, but you can insert your own numbers and do the math for […]
Developing a social media strategy when the rules aren’t clear
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social media start-up strategies You’ve decided to lay bare the evolution of your social media campaign — warts and all. It’s a fascinating read. What made […]
Essential B2B social media start-up strategies
This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company evidently took a very well-thought-out and measured approach to embarking on a social media campaign. But even the best plans usually go awry. What have […]
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following my own rules … but let’s see what you might learn from my mistakes. Something I have preached relentlessly: When you start a social media […]
Let social media pre-populate your business relationships
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 hours: Yesterday morning, I went to a networking meeting and recognized somebody from his Twitter picture — a fellow I had followed for several months. […]
Are you big enough to have a brand?
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It is the personification of your company. It is defined by … … everything you do and say … everything you DON’T do and say … […]