The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
You can fake your way to social media celebrity but is that sustainable?
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Put yourself in the place of an influencer before starting your outreach campaign
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
The always-interesting C.C. Chapman talks about being on the receiving end of influence marketing and how brands can do it better
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