Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Three Types of Goals and KPIs Needed for Social Media Analytics
These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.
Your marketing success may hinge on Gray Social Media
Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.
Can Marketers Predict and Measure Influence, Down to the Dollar?
By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig […]
The evolution of social media analytics
A rare insight into the future of social media’s evolution with Dell’s chief strategist
The number one business opportunity in marketing today
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage