The evolution of social media analytics

Click here if you cannot see my video interview with Shree Dandekar of Dell.

You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media.

During my recent trip to Austin, I had an opportunity to catch up with Shree Dandekar, Dell’s chief strategist for business intelligence and analytics. This was a rare opportunity to peek under the covers of what is next in social media innovation. And according to Shree, it’s not about more sharing, posting and selfies. It’s about creating measurable results.

In this brief video interview, Shree covers some vital topics:

How do you convert social media data into actionable insights?

Moving from “alien” data to creating core business value from social media.

The next level of social media: Connecting social “targeting” with business data.

How do you tease out real insights from mountains of meaningless signals?

I hope you enjoy this interview and find the discussion as thought-provoking as I did. Please share your questions and observations in the comment section below.

Disclosure: I have never received any payment or merchandise from Dell. However they did cover my travel expenses to attend the Dell World conference in Austin where I recorded this interview. 

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