How to Make Super Bowl Marketing Magic Last All Year Long
You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
How social media amplifies competitive advantage
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post this week that made me think a lot about the changing nature of competition. Jay’s premise is that through channels like e-mail marketing and social media, we now […]