7 Ways a small business can use social media resources wisely
This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition […]
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Use This Agenda For Your Content Marketing Plan
Use this six-step content marketing plan to get clear on your vision and how your content will lead you to achievable business goals and objectives.
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.” And here is my response that I bring […]
How to create an amazing social media marketing workshop
At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!
What are the most important social media platforms for business?Â
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
CEOs are finally embracing social. What does it mean to you?
With 80 percent of CEOs now embracing social media, executive communication is transforming. What does this mean? CEOs and social media analysis
Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
Lessons on responding to negative online comments
Negative online comments? Find out some of the best practices on how to respond timely and make the best out of a bad situation.