I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Specifically, I think you are learning the wrong lessons from social media luminaries. Here are the warning signs!
Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]
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