Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.” And here is my response that I bring […]
How #TechnologyAndStuff became GM’s Oreo moment
GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff
Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Straight Talk on Social Media Gurus
Specifically, I think you are learning the wrong lessons from social media luminaries. Here are the warning signs!
Case study: How 20 high school students ignited a social media success
Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. Enjoy! ~ Mark This […]