I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Specifically, I think you are learning the wrong lessons from social media luminaries. Here are the warning signs!
In the past 12 months there were some pretty big social media missteps. What can we learn from these mistakes?
Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]
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