A Report Card for Massive Open Online Courses (MOOC)
Think online education is here to save the day? Think again it may have a long way to go.
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
The crisis in marketing education and what to do about it
The gap between university curriculums and business reality is severe. Here’s an example of something that’s working.The crisis in marketing education and what to do about it
Creating an inclusive social media event
It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.
7 Ideas for Advanced Social Media Education
For the past three years I have been teaching college or graduate level classes in social media marketing.  Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level […]