social media strategy Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

LinkedIn video: Will marketers ruin this, too?

LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of social media engagement to an organization.

Amazing Facts Every Marketer Should Know About Fortnite

You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.

How to begin social media marketing with no budget

Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.

Updating the argument against gated content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

This large company just quit social media. Should you?

A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?