social media strategy Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

Pinterest is popular and fun but not enough content marketers are using it as part of their business arsenal.

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Gaining first mover advantage is a popular social media strategy but it doesn’t work.

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.

Posts Tagged ‘social media strategy’