Posts Tagged ‘social media strategy’

All the cool kids are on TikTok. Here’s a plan for you and your business!

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

A social media myth: Do we really need to “listen to our customers?”

“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

What superhero is most like your social media marketing strategy?

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

LinkedIn video: Will marketers ruin this, too?

LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of social media engagement to an organization.