Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Posts Tagged ‘social media strategy’
What superhero is most like your social media marketing strategy?
Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
LinkedIn video: Will marketers ruin this, too?
LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
What is the true business value of social media engagement?
Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of social media engagement to an organization.
Amazing Facts Every Marketer Should Know About Fortnite
You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)
Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.
How to begin social media marketing with no budget
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Updating the argument against gated content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.