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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
    • Mark Schaefer in the news
    • Client List
    • Reputation
    • Disclosures
  • Speaking
    • Keynote speaker Mark Schaefer
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
    • Advertise with Mark
  • Community
  • Uprising
    • The Uprising
    • Photo Gallery
  • Classes
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Tag: social media strategy

Does social media marketing still matter? Not like you think.

social media strategy

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.

Five things you need to change on your website right now

These common website mistakes can be corrected in an hour.

Is there a renaissance ahead for organic social media?

Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.

What is the best social media channel for my business?

It’s a struggle to determine the best social media channel. But maybe that’s not the issue.

Is this the biggest marketing megatrend of the decade?

A new marketing megatrend is showing up all around you. Can you see it?

New data-based strategies to win on TikTok

Social media genius Dennis Yu provides inside secrets on how to win at TikTok

Should I become a content entrepreneur with a blog or a newsletter?

Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.

How social media commitments can eat you alive

Are your social media commitments eating you alive? This is a good time to assess and clean house.

A lesson in the power of artisanal marketing

I learned a powerful lesson in artisanal marketing from a thank you note.

A human brand and my vulnerability journey

Vulnerability leads to brand strength but getting there is a continuous journey.

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