What are the personal impacts of your digital immersion?
When was the moment your social media “on” switch flipped for good? And how would your life be different without constant digital immersion?
Can social media personalities “scale?”
Can social media personalities scale? The author looks at the limitations. The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
Dave Kerpen of Likeable Social Media explains social media success
In this short video interview Dave Kerpen of Likeable Social Media discusses five of the most important aspects of social media marketing success.
5 ways corporate culture determines social media success
What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.
Five Hidden Secrets of Social Media Failure
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will come up empty when they try to explain what they actually achieved for the money. The honeymoon is over. Show me the money. This theme […]