Can social brands provide meaning to your life?
Research shows people are seeking fulfillment in non-traditional places. Can a brand create meaning in your life?
Posts Tagged ‘sociology’
Ascent of the social media climbers: Klout goes mainstream
How important is your social scoring and your social influence?
Why Facebook is more important than your house
Why is it easier to change your home than change your social network? A surprising answer!
Does Amanda Chapel matter?
The mysterious, mean-spirited, self-proclaimed “strumpette” Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social […]
The social web is starting to feel like high school
A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club. But as […]
Is blogging a man’s job?
I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man […]
This is the future of social media
With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. But I don’t think we have really seen […]
Is this the end of the social media purists?
I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.