LinkedIn video: Will marketers ruin this, too?

LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.
Is there a “content pattern” that builds a brand?
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?