Punch Out or Burn Out: Why the Most Successful People in Marketing Pursue Hobbies
Smart marketers know they need to punch out before they burn out. Learn how marketing leaders pursue their hobbies to create balance in their lives.
Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
I am deluged with requests for free help. If I ignore you, I’m not being rude, I’m being smart.
The ultimate guide to blogging when you don’t have time to blog
This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. 1) Leap.I mentioned this in a recent post, but it bears repeating. The number one challenge most bloggers face isn’t time, it’s CONFIDENCE. […]
8,000 Twitter followers. Now what?
Something amazing has happened. I have nearly 8,000 Twitter followers in eight months. How does somebody maintain a meaningful presence on Twitter with a crowd like that? I’m a work in progress, but here’s what’s going on with me. Maybe it will help you too! First, after I block out the creeps, I consider it an […]
How do I get my boss to understand social media?
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your […]
Social Media’s Economy of Giving
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. In this final article, we’ll examine the difficult issue of Authentic Helpfulness. “The true measure of a man is how he treats someone who […]
Social media time shock strategies
This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential B2B social media start-up strategies Part 3: Developing a social media strategy when the rules aren’t clear One of the things most people learn is […]
It’s time for digital de-tox
Smoky Mountains National Park — The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the daily digital tornado, I went cold turkey — escape to the mountains without wireless service, computer or cell phone. It was tough to get out […]
Social media exhaustion
I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what happened over the weekend … 328 new relevant articles. Where to even begin? I don’t. On to Blogger. Need to finish an article, but when […]