Audacious – The Workbook
KNOWN workbook
Social Media Explained
Creating a social media strategy for your organization may seem overwhelming, but it doesn’t have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world’s most understood business trend in this third edition of his classic book. Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a […]
The Content Code
This may be the most difficult (and exciting!) time to be in marketing. Fragmented channels. Shifting rules of engagement on social, mobile, and digital advertising. Tumultuous changes in SEO best practices. Thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. We […]
LESSONS
To succeed in business today, you have to be able to embrace the chaos. Mark Schaefer helps you along through through this collection of essays.
Born to Blog
Launch a business and ignite a movement with a powerhouse blog! The best-selling blogging book on Amazon. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time is filled with practical, street-smart techniques and ideas to help you create and manage a winning personal or business blog. Learn how to attract […]
The Tao of Twitter
The best-selling book on Twitter! Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. In his best-selling book The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time, Mark W. Schaefer explores the path, […]
Return On Influence
Return On Influence: Winner of the American Library Association’s business book of the year award. We are on the cusp of a marketing revolution. And it’s being led by you! This is the path-finding book that led the influence marketing revolution! Hundreds of companies are slicing, dicing, and dissecting the billions of bits of information […]