May 2009 - Schaefer Marketing Solutions: We Help Businesses {grow}

Alternative perspectives on social media impact

My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we […]

Your website is not a strategy

Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]

Ten reasons your website is killing your business

I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility […]

Tonight, the Twitter Era became official

The beginning of the Twitter era?

Corporate social media guidelines emerge

social media guidelines emerge as a corporate priority

For a moment, Barbie was a hooker

A funny story about Barbie

Can social media be successful in B2B?

Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let […]

Hamthrax??

The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the Twitter community for some of […]