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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I


social media guidelines emerge as a corporate priority

Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually
The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the

The latest issue of Wired features a story on brain-computer interfaces that allow patients to simply “think” of a message and send it to the

Should everybody be tweeting? Who owns the company voice on social media?
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