Social Media’s Economy of Giving
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]
My friend Jamie Wallace called to my attention that in the latest B2B marketing zone’s ranking of top blog articles, {grow} had the number 1 article (or more) in every […]
This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest […]
This series of articles has been examining social media measurement strategies. So far we’ve focused on the one, true financial measure, ROI, and have started to examine more qualitative measures […]
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