2010 - Page 3 of 13 - Schaefer Marketing Solutions: We Help Businesses {grow}

Bringing down the Twitter snobs

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]

Bill Piper has no clue what he’s doing in social media

I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and keep me company. It has […]

Today’s lesson: Yes, I do have limits.

I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one. The story starts with an 8-year-old boy. Over the past […]

What is Social Media’s Next Big Thing?

One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]

Can you make money from your Twitter stream? Mack Collier just did it.

Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]

Twitter success stories: Explaining the ROI of Twitter

Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,” but […]

Is social media creating a generation of cowards?

I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you … and provide uncomfortable reading if you […]

An open letter to France

Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture, history and fine food. But […]

A place where bloggers are royalty (video)

During my recent trip to France I had a chance to catch up with {grow} community regular and video blogger extraordinaire Michelle Chmielewski, who is now working in Paris. Our […]