Archive for 2010

This is why you will have a career in social media

I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional […]

Social media and the big conversation “fail”

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community” and “conversation.” It’s making me pause and […]

Can social media change your company’s culture? I doubt it.

Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario […]

Marketing observations from Europe

I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, […]

When it comes to social media, there’s no place like home

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar […]

Is your company creating a social media ghost town?

This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]

My American Dream: Growing a Business

I was up for PR blog of the year and came in second to Gini Dietrich. Best thing that ever happened to me. It introduced me to this inspirational business […]

Social media — now for engineers too!

This week I’m turning {grow} over to the community this week and today offer a social media tale from an unlikely participant, my friend George Cooper. George is the engineer’s […]

Is ANYBODY LISTENING out there?

Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it […]