Archive for March, 2011

Is Twitter for Everybody?

  Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your […]

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A Bold Experiment in Paid Content

We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important […]

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Content Marketing is not Journalism

Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]

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Twitter at Year Five

Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by […]

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The Marketing Companion Podcast

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