May 2011 - Page 2 of 3 - Schaefer Marketing Solutions: We Help Businesses {grow}

How to explain social media to your spouse

I loved Amber Naslund’s recent post about the always-on, world of digital media. As she correctly said, The New World of Work Includes Social Media. But here’s the problem. That’s […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

The Commoner’s Guide to Using Social Influence

By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and […]

It’s the drugs talking.

This is Day Four of my bout with strept throat. I am taking strong antibiotics, anti-inflammatory drugs, decongestants, and whiskey but recovery is freaking slow. I feel like I have two flaming […]

When did we forget about strategy?

Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that […]

The World’s Best NonProfit Blogs

The world’s best non-profit blogs.

Desperate measures. A {growtoon}

What in the world is a {growtoon}? Welcome to a new way to engage and have some fun on {grow} — a regular social media cartoon feature. It’s an […]

How do you REALLY build a blog community? A love story.

This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I […]

Six ways to make money from Empire Avenue

Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in […]