2011 - Page 4 of 21 - Schaefer Marketing Solutions: We Help Businesses {grow}

Do you want a blog community or do you just want nicey-nicey?

When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack […]

Social influence and social media activism

I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. This is what they are doing: Taking our social […]

How many Twitter accounts should you have?

How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your […]

OK. 30,000 followers. Now what?

Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]

Dear social web, Let’s try keeping it real.

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week […]

Picking through the bones of Social Media failures

By Stanford Smith, Contributing {grow} Columnist I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty […]

How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]

The Corporate Battle of the Facebook Likes

One of the best things about my job is that I get to meet executives from many different companies, both big and small. I was having a discussion the other day with […]

Are there any ethical bloggers left out there?

With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as […]