You have no excuse not to do content marketing
Budget cuts? Low on resources? Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. C. Chapman
Archive for 2012
Why Google Turned to Print Advertising
Google running print ads? Yes, and it makes good sense!
Five unexpected benefits of blogging
Of course a blog can be the centerpiece of a content marketing strategy but on a personal level, it can mean so much more.
Study shows social media usage surging at large companies
Social media use continues to rise at the Fortune 500 companies.
Twitter Tribute. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
What Social Media Can’t Do…
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Case study: Medical practice increases revenue, conversions through content strategy
A content marketing case study and an extraordinary success story involving a very difficult medical marketing challenge.
Florida State University class using Klout to determine student grades
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.
Do we regulate social media or use it to stop hate speech?
To combat rioting, the Indian government has cracked down on social media sites and is even considering legislation. Is there another way?
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