Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
Facebook is the biggest media entity in the world and seemingly unstoppable. Or … is it?A plan to challenge the Facebook monopoly
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
“You’re Creeping Me Out!” The Dark Side of Social Networking
New technology offers inexpensive way to connect the dots between platforms, data,and advertisers.Case study: Fox Sports connects social media to advertiser revenue
Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show
Entrepreneurship — What is the role of “will” in your business? Is it an untapped resource? A view from Elon Musk.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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