Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Cas McCullough tells the story behind a recent blog post, and why this post went viral

Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
Five unbelievable social media mistakes you may be making right now
Tagging people in random Facebook posts and photos is an artificial and annoying form of engagement
Can you build influence through LinkedIn? you bet you can!
How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
An examination of winners and losers in the digital age. What is the dominant social network
A radical picture of the future of selling is depicted in the new book Duct Tape Selling. Integrated, content-oriented and bold!
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source:
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.