Ann Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting.
Ann is undeniably among the social media elite yet down to earth and accessible.
She is a consummate professional but would not hesitate to make a hilarious point by crawling on a stage like a tiger.
Ann has the heart of an entrepreneur but can work easily in any type of business environment.
She has an enormous social media presence yet is quite private.
In short, she is one of the coolest people I have met in the last five years.
And, she has new book out, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
How does she follow up her seminal book Content Rules (co-written with C.C. Chapman)? I think this is destined to be another must-read marketing book. Check out the video and see why every marketer writes, every salesperson writes, in fact … Everybody Writes!
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