14 great quotes about building an actionable audience

One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content.

actionable audienceThis is an area ripe for exploration. I contend that many businesses may not know who these special people are. While they make up less than 2 percent of your online audience, finding them, nurturing them, and rewarding them are absolutely crucial to a winning marketing strategy in an information dense world.

Luckily, there are lots of amazing people out there to help us. In this slide presentation, I included 14 of my favorite audience-building quotes from the book from people like Guy Kawasaki, Chris Brogan, and Anne Handley.

If you can’t view the deck embedded above, you can see it here: Secrets of building and actionable audience.


All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Top-rated social media speaker and keynote presenter

Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.

View details

Send this to a friend