Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Deleting blog posts forced me to figure out what has changed on my blog and why.

The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.
Ger van der Buijs’ theory of “Customer Flow” for creating engagement

There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look

Let’s rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?

Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone

Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
Keeping up with everything in the marketing field might seem daunting but these educational resources for the marketing professional will help!

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.