Who are your marketing heroes?

RSM Marketing provides your much-needed outsourced marketing department. Why struggle with turnover and staffing when RSM clients receive a marketing director and all the resources they need under a flat fee monthly subscription. RSM employs dozens of specialists and experienced marketing directors to assist companies ranging from startups to market leaders with thousands of employees. Companies across the country from all categories are choosing this model to overcome marketing complexity and outpace their competition. The typical outsourcing client uses 11 RSM subject matter specialists but pays less than the cost of one FTE. RSM’s mission is to achieve breakthrough for clients. RSM has been named twice to the INC 5000 list. Visit RSM for special Marketing Companion offers.

Using the largest set of loyalty, point-of-sale and consumer panel data, combined with real-time predictive analytics and the IRI Liquid Data^®technology platform, the IRI Media Center of Excellence helps CPG manufacturers, retailers and their agencies be more efficient and effective with their media dollars. IRI’s Media solutions target the consumers most likely to buy using actual purchase behavior, measure and optimize campaigns mid-flight, and provide a deeper understanding of cross-channel synergies post-campaign. This combination of highly comprehensive data sets, advanced analytics and robust technology offers clients 3-4 times sales uplift and up to 70% improvement on return on advertising spend. For more information, visit https://www.iriworldwide.com/en-US/DigitalMediaStrategies. And be sure to check out their new free webinar on Audience strategies.