What superhero is most like your social media marketing strategy?

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
Virtual Reality trends every marketer should be watching

Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!
LinkedIn video: Will marketers ruin this, too?

LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
Tips and tools for the smart remote worker

More companies are creating opportunities for the remote worker. Here are some ideas to survive in this new work environment.
Niche digital communities are brimming with opportunity. Are you there?

While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.
Amazing Facts Every Marketer Should Know About Fortnite

You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.
The art of the #humblebrag and other sources of good PR

There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.
TikTok overtakes Facebook downloads, Facebook fires back with Lasso

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.
How to gain social media marketing experience before you graduate

By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a job, especially a marketing role. How do you prove what you’ve learned to potential employers? I’ve compiled a list of six great methods for standing out from the […]
How to begin social media marketing with no budget

Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.